Have you ever noticed how many women and men you see in a shopping mall, grocery store, or coffee shop wearing workout tanks, shorts, or yoga pants? Do you ever wonder if they’re just wearing these articles of clothing because it defines their style or if they just went to a gym? It seems there is even more to it than that. A 2012 study coined the term “enclothed cognition”, best described as the clothing a person wears can dictate their attitude or performance.
WHEN YOU LOOK GOOD, YOU FEEL GOOD.
Even without a study, society tells us that the way we look dictates how we feel. If you’re wearing flattering, comfortable, fashionable clothes your confidence will increase. If you’re dressed in an oversized t-shirt and sweatpants, your confident might not be so high in your performance. And we know, when you feel good, you’re more inclined to workout.
A NEW OUTFIT CAN MEAN A NEW ROUTINE.
Have you ever went outside your comfort zone and purchased a new athletic item you loved because of the style, and then changed your workout routine because of it? I know I have. For years I used to wear shorts for running, and slowly starting investing in leggings or yoga pants that took me to the mat.
NEW GEAR CAN AMPLIFY YOUR SOCIAL LIFE.
Instead of going to brunch on the weekends, many of us are doing our new athletic wear and heading to an exercise class with our girlfriends. Weekends no longer revolve around food or cheat meals, but getting together with friends to get our workout in. I know I’m not the only one. Every Saturday/Sunday I see the same ladies at pure barre or kickboxing getting fit with their friends.
FASHIONABLE DOES NOT MEAN EXPENSIVE.
To be fashionable and trendy you do not need the most expensive clothing in the stores. Take my looks for example. They each have a different price point, and are drastically different from each other. I paired a blue Lululemon Circadian tank with Lululemon Wunder Under pants for a yoga or pure barre class. These are both at the high end of pricing, but are also trendy and comfortable.
For a second look I paired a pink Nike T-shirt and Nike Running pants with a Nike gym bag. Nike is a major brand that is both versatile and fashionable. Walk into any Nike store and you’re met with an abundance of color and unique designs from any of Nike’s athletic lines. Just being in the store gives you inspiration to workout.
For my last look I paired brown Old Navy herringbone pants with a white Old Navy tank top. In recent years Old Navy has increased their production of fashionable athletic wear that is extremely affordable. This top for instance was found on the clearance rack for $4, and the pants were just $15 on sale. (They do exactly match Lululemon Wunder Unders in herringbone).
Athletic wear that is fashion forward will inspire you to hit the gym, or take a class any day of the week!
Stacy Weber is a lifestyle entrepreneur focusing on fashion and travel. She tells stories online through blogging, social media, and video to share unique trends. Stacy has spent over 10 years in Public Relations for Public Health and Government. She has spoken at the Centers for Disease Control, University of Michigan, Bowling Green State University, and a variety of national conferences about public relations, emergency management and public health.